It’s strange to think of a blog as a brand, but that’s exactly what it is. I’ve created an image that I work hard to maintain in my online persona, selling what I have to say to readers and hoping that they buy into it. It’s definitely different than if I were actually selling a product, but my words of review are important to me and I like to put my best self out there for people to see, especially when it comes to something like my blog. “Creating and maintaining great brands isn’t easy” as Dan Formosa writes, and it’s not, but it’s extremely rewarding when I get a reader commenting to me on my review saying they are so excited to read a book now based on something that I said. It is fulfilling to hear that I was able to sway someone with my word, and it positively reinforces my brand. That reader may go on to tell another reader that they should check out my blog because they think they will like my reviews. “The hallmark of a great brand is that it makes great promises, then over-delivers”, Formosa writes again, and I can see that statement in my own statements of saying you will love a certain book.
I worked hard to get the design of my blog looking like it is, and I consider that header up there to be the brand logo of Swept Away By Books and I am incredibly proud of it. It displays who I am in a sense, whimsical and often with my head in the clouds, dedicated to reading. This is my place to sell my product and I do find it important to have a good looking platform. I understand that sometimes it absolutely is the content that is more important in selling something, however, if it doesn’t have a good look to it, it most likely won’t catch my eye and bring me in. It’s like judging a book by it’s cover. Everyone says you shouldn’t do it, but it’s such a key part of selling something that if it doesn’t have a good cover, how will it catch someone’s eye? My design still has some improvements that need to happen, but as for now, i’m content with it. As for my brand, I’m absolutely still working on it as it is ever changing with what I am reading and writing.